Kompetenzen
Market Expansion in Healthcare: Growth with Vision
The healthcare market is constantly changing. New care priorities, growing patient expectations, and increasingly dynamic competition present institutions with the challenge of questioning their existing offerings and developing them further.
Regardless of whether an outpatient care center, clinic, or medical care center (MVZ) – anyone who wants to be successful in the long term must strategically expand their reach. In doing so, it is essential to keep an eye on the regulatory framework in addition to innovative ideas.
We support you in your market expansion with a holistic approach that combines marketing, product development, and legal certainty.
Due Dilligence Unterstützung
Analyse der Finanzen, Abläufe und Compliance von Zielunternehmen aus medizinischer Perspektive. Identifikation ungenutzter Erstattungsmöglichkeiten zur Optimierung der Preisspanne.
Erlössicherung & Optimierung
Audit und Optimierung von Kodierung, Abrechnung und Zahlung. Identifizierung von ungenutzten Erstattungsmöglichkeiten.
Prozess Optimierung
Workflow-Analysen zur Beseitigung von Ineffizienzen. Technologieeinführung und digitale Transformation. Mitarbeiterschulung zur Angleichung von Abläufen an best practices.
Mediation
Unparteiische Mediation zur effektiven Lösung von Führungs- und Konfliktsituationen. Nutzung von Expertise zur nachhaltigen Förderung von Teamzusammenhalt.
Marktausdehnung
Strategien zur Steigerung der Patientennutzung durch gezieltes Marketing und Angebotsanpassungen. Expertenberatung zur Einhaltung komplexer Vorschriften und Standards.
Wissenschaftliche Unterstützung
Unterstützung bei der Integration und Förderung evidenzbasierter Ansätze und Innovationen zur Steigerung von Glaubwürdigkeit und Ergebnissen.
Stakeholder Kommunikation
Entwicklung effektiver Strategien zur Ansprache von Kostenträgern, Regulierungsbehörden und Führungspersönlichkeiten im Gesundheitswesen.
A key lever is the targeted increase in patient utilization. Together with you, we develop customized strategies to better position your facility in the market and reach more patients. This includes, among other things, in-depth target group analyses, monitoring relevant competitors, and developing well-thought-out communication and marketing measures. Equally important is the optimization of the patient journey – from the initial digital contact to follow-up care – as well as the review and focus of your service portfolio.
We also support you in adapting your offerings: Which services are actually in demand? Where are there regional gaps in care that can be specifically filled? Our analyses help identify relevant market potential and effectively introduce new medical services or consultations. We also support you in initiating collaborations with other facilities or in the strategic development of your locations.
An often underestimated but crucial success factor is regulatory certainty. Especially in the healthcare sector, insufficient knowledge of the legal framework poses significant risks. Our experts ensure that you are on the safe side with every measure – whether related to social security legislation, professional regulations, data protection, or billing issues. We support you in approval procedures, applications, and licensing processes – practically and reliably.
Market expansion means identifying opportunities and confidently exploiting them. With strategic thinking and in-depth industry understanding, we help you expand your offering in a future-proof and patient-centric way.
Your growth is our mission – sustainable, practice-oriented, and compliant.
A key lever is the targeted increase in patient utilization. Together with you, we develop customized strategies to better position your facility in the market and reach more patients. This includes, among other things, in-depth target group analyses, monitoring relevant competitors, and developing well-thought-out communication and marketing measures. Equally important is the optimization of the patient journey – from the initial digital contact to follow-up care – as well as the review and focus of your service portfolio.
We also support you in adapting your offerings: Which services are actually in demand? Where are there regional gaps in care that can be specifically filled? Our analyses help identify relevant market potential and effectively introduce new medical services or consultations. We also support you in initiating collaborations with other facilities or in the strategic development of your locations.
An often underestimated but crucial success factor is regulatory certainty. Especially in the healthcare sector, insufficient knowledge of the legal framework poses significant risks. Our experts ensure that you are on the safe side with every measure – whether related to social security legislation, professional regulations, data protection, or billing issues. We support you in approval procedures, applications, and licensing processes – practically and reliably.
Market expansion means identifying opportunities and confidently exploiting them. With strategic thinking and in-depth industry understanding, we help you expand your offering in a future-proof and patient-centric way.
Your growth is our mission – sustainable, practice-oriented, and compliant.
